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 About Us 

Giovanni's Mission Statement:

"To be the premier fish market on the central coast by providing seafood unparalleled in freshness. Doing so by supplying our customers with fresh locally caught, sustainable seafood, as well as imported exotics, and a selection of hundreds of different types of seafood. To strive to provide superb customer service, by utilizing a knowledgeable and courteous staff."

 


 

 

"Expect The Best!"
Giovanni's Fish Market has been a family owned and operated in Morro Bay for over 25 years, Founded by Mike DeGarimore,  who opened his first Fish Co, in 1973 after a successful 17 year career as a commercial abalone Diver.  Mike's youngest son, Giovanni took over the family business in 2004, continuing the family tradition of focusing on delivering Fresh, and Local seafood products at the  best prices. Sourcing Sustainable seafood from the local fleet and unloading it daily across Giovanni's own docks is the secret to the businesses overwhelming success.

Voted 1st Place "Best Place to Buy Seafood" in the prestigious New Times "Best of SLO" Awards TEN Years in a row!

Voted "Best Clam Chowder" 7 years in a row!


Morro Bay's oldest fish market centrally located in the heart of Morro Bay's Historic Waterfront.  We are very proud of our heritage, and accomplishments over the Years. Our customers and community come first in our business - and their opinion counts!

We have fresh and wild seafood from local boats, and around the world including:

 

 

fish tacos 

 
World Famous Fish Tacos

From our Kitchen:
Try Morro Bay's "Best Fish and Chips" or our "World Famous Hamburgers" including the "Mean & Meaty" Our Family Recipe of "AWARD WINNING"
Homemade Clam chowder, brimming with clams. Battered Deep Fried- Cod and Halibut, Shrimp, Calamari, Oysters, Clams, and More! Our Grilled Seafood Sandwiches are sure to please, Try Grilled Salmon, Halibut, or Red Snapper.. Or Go South of the Border with our famous Fish TACOS, Shrimp Tacos, Halibut Burritos, or our latest Sensation the Dungeness Crab Quesadilla, bursting with Real Dungeness Fresh Crab Meat, Jack Cheese, Cilantro and Onions.

Visiting Morro Bay?  Our Kitchen offers the best dine-in and take-out dinners on the Embarcadero.  Take a look at our extensive SEAFOOD MENU and check out our "Weekly Lunch Special" from items like Lobster Tacos, Clam Chowder, Fish Tacos, Grilled Prawn Quesadillas, Halibut Burritos to Grilled Seafood Sandwiches.

  

 

Dog Friendly Patio
 
Dining at our outdoor patio, you can enjoy the most scenic view of Morro Rock and the Historic Morro Bay Harbor from our wharf patio.  This is a family friendly environment.  Take time to look at our GIANT CLAM SHELL and visit our pet native sea lions: "Russell" and "One-Eyed Willy" while you enjoy some of our Award Winning food.  Try our "Fish on a Stick": A HUGE fillet of fish put onto a foot-long stick battered and fried seems to be what the people are talking about on the Embarcadero and you won't find it anywhere else but Giovanni's!